Explore selected projects and see how research has shaped products, experiences, positioning and strategic decisions.
Shaping a banking product around the realities of creator income
Helping a fintech group test its creator-banking hypothesis and define which financial problems were worth solving before product and go-to-market decisions were locked in.
Helping a legacy funder give form to a fundamental transformation
Helping Tudor Trust translate a major organizational transformation into a clear brand direction that felt credible to its team, partners and communities.
Making a German connectivity brand relevant to Dutch consumers
Helping a leading German connectivity brand understand the Dutch consumer and identify a locally relevant basis for differentiation.
Turning a premium promise into a consistent guest experience
Helping an upscale hotel group identify the service failures behind low guest satisfaction and turn recurring feedback into operational improvements.
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